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The Impact on Data Center Services – Before and After COVID

The Impact on Data Center Services - Before and After Covid - Cable Management Blog

The COVID pandemic has impacted nearly every industry, and while some have been impacted negatively, others are thriving. The key to all of these things is the ability to adapt. Nowhere is this truer than in data centers. The impact of COVID on data center services has been significant, and those in this “essential industry” can’t work remotely for the most part.

Key Points

–Increased Demand: The global shift to remote work, virtual learning, and online entertainment during the pandemic caused a massive surge in internet traffic and the use of digital services. This led to a significant increase in demand for data center services, including cloud computing and data storage.

–Accelerated Digital Transformation: The pandemic acted as a catalyst for digital transformation efforts across many industries. Companies that had been slow to adopt cloud-based solutions were forced to accelerate their move to the cloud to support remote operations and meet changing consumer demands.

–Operational and Supply Chain Challenges: While demand for data center services soared, operators faced new challenges. They had to implement strict health and safety protocols to protect on-site staff, which sometimes included creating reserve teams and limiting access to facilities. Additionally, the pandemic caused disruptions in the global supply chain, which could lead to delays in the construction and maintenance of data centers.

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The Impact on Data Center Services - Before and After Covid - Cable Management Blog
The Impact on Data Center Services – Before and After Covid

The truth is, troubled industries like airlines, hotels, travel sites, and restaurants were not huge consumers anyway.

“The upside cases are actually higher than any of the drawdowns coming in from the troubled sectors,” said Sami Badri, Senior Equity Analyst at Credit Suisse said during a CAPRE presentation. “These troubled sectors were not big customers in the first place, whereas the newer industries that represent a large cash flow stream for data center services are flexing even larger than they ever have before. This is creating a new high-tide environment for demand for the overall tech sector.”

While the financial impact has been positive overall, it has created an increased demand, which has an direct impact on what data centers are and how they operate. What has that impact been, and what are data centers doing about it?

Increased Demand in Unusual Places

“Almost as soon as lockdown started,” David Issel, the asset manager at a Comcast data center known as a “headend” told us, “this place was running at 95%. Fans and our HVAC system was at capacity.”

The Work from Home or rather Work from Anywhere demands of COVID have increased the need for residential reliability and speed on a larger scale. What was evenings of surfing and streaming are now days filled with workers tethered to their home offices, computers, standing desks, and dependent on their routers and home WiFi in ways we never would have thought of in January of 2020.

Data Centers Services have been quick to respond and increase capacity. “Even though the components are getting smaller, the units themselves are getting larger,” Issel told us. “We’re using 23” racks instead of 19” racks, and that means it’s more important than ever to conserve space.”

The other issue? It takes people to add hardware and capacity to a data center, but only so many people can be present in the facility and still remain socially distanced and adhering to mask requirements. Keeping employees safe is a top priority.

Changing Attitude in Lagging Industries

“Some industries have never been well architected to handle work from home or organize a virtual workforce,” Badri told us. “Three of those sectors are healthcare, government and education. We’ve been hearing that government IT spending pledges alone are up more than 20 percent. Education budgets are also increasing and shifting up. Other categories playing catch-up include healthcare, which has been a very big pain point for the U.S.”

This includes things like telemedicine, schools that are either operating 100% virtually or at least offering distance options to students and parents alike. Higher education is struggling the most, as universities train staff, shift to online platforms, and prepare for an entirely new education platform.

While even the Federal government has been lagging in using technology, local, regional, and state governments find themselves even further behind. The question is whether these industries will continue to advance digitally or whether, as the impact of COVID inevitably recedes, the demand will recede with it.

The Need for Speed

Consumers and others often confuse bandwidth and speed. However, there is a need for both, as more people are online at the same time than under normal circumstances. This is bandwidth, or the capacity of the network to handle volume.

Speed is about how fast data can be delivered. Both are vital for consumers. Imagine a neighborhood populated with day traders whose income can be impacted by millisecond delays. That same neighborhood might be filled with school children doing school work online during work hours.

For data centers and companies like Comcast and other internet providers, it is about the ability to scale. “We’ve got plans for getting ahead, and we’re working on expanding HVAC and capacity,” David Issel told us about his particular headend.

This need for speed may mean that new data centers and headends need to be built in order for companies to keep up.

Coming 5G and Other Advancements

A digital revolution and a move to more remote operations, companies like Zoom, Slack, and other communication platforms were things many thought would take years to manifest. Due to COVID, this digital revolution has manifested in months instead.

But there was already a revolution on the horizon. The 5G and IoT revolution was already putting pressure on data centers to adapt and be ready for a new, faster normal. 5G is about more than just speed though. It makes a data center more flexible in more ways.

“The flexibility includes things such as the desegregation of the control and user plains of the network and also migration towards distributed baseband processing and the radio access network (RAN). In turn, this leads to opportunities for virtualization of RAN network functions and it enables the convergence of the RAN into the data center space,” Mike Wolfe, Vice President of Wireless Network Engineering at CommScope explained in a recent DCD article, How 5G will Affect the Structure of Data Centers?

“What this means is there could be a lot of smaller data centers, distributed geographically in such a way that’s going to make them a little bit more difficult to manage. Connectivity will be important in terms of how we do that,” Jamie Birdnow, also of CommScope shared in the webinar.

While it is safe to say that data center services will require huge changes to accommodate and enable 5G, there is still a lot that is unknown.

For example, we don’t know is how applications are likely to develop over a number of. Some things will not evolve as expected, and there are surprises. Autonomous cars will require far more sophistication than remote surgeries.

The key is to understand that data centers were already in a state of change, and the COVID crisis has only accelerated that.

The Bottom Line in Data Center Services

The data center industry has experienced a focus shift due to COVID, and as with any revolution during a crisis, it comes with challenges. That means the efficient use of space, the expansion of capacity more rapidly than planned, and employing other techniques to “future proof” data center services.

Virtual connectivity is a must,” Badri told us. “It’s no longer a debate. It’s now a case of survival and relevance and productivity. You’re starting to see permanent shifts.”

That speaks back to David Issel and Comcast, not only scrambling to catch up and expand, but to prepare for whatever tomorrow may bring.

A key to Issel’s success is his partnership with Louis and AnD Cable Products. Not only does his data center depend on their products and reliability, but they’ve also worked together to create custom hardware that is “perfect for the application,” Issel told us.

It’s these types of cooperation and efficiency, like the ZeroU Horizontal Cable Managers AnD Cable Products offers, which allow technicians to work more easily, increase the life of cables, and more.

If you want to “future proof” your data center services and you are looking for a physical hardware supplier that will be there for you as you expand and adapt, contact us at AnD Cable Products today. We’d love to talk about how we can best work together.


FAQs

How did the COVID-19 pandemic affect data center demand?

The pandemic caused a massive and sudden surge in demand for data center services. With a global shift to remote work, virtual education, and online entertainment, data centers became critical infrastructure, seeing unprecedented increases in internet traffic and cloud service usage.

What were the main operational challenges for data centers during the pandemic?

Data centers, deemed essential businesses, had to maintain uptime while facing significant operational challenges. These included implementing new health and safety protocols, limiting on-site staff, and navigating disruptions in the global supply chain for critical equipment.

Did the pandemic accelerate any pre-existing trends in the data center industry?

Yes, the pandemic dramatically accelerated digital transformation efforts that were already underway. It pushed many companies to adopt cloud computing and other digital solutions much faster than they had planned, solidifying the importance of a scalable and agile digital infrastructure.

How did data centers adapt their physical operations to ensure business continuity?

To keep services running and protect staff, data centers introduced measures like restricting physical access to facilities, creating remote “skeleton crews,” and increasing the use of remote monitoring and management tools. They also adopted “no-touch” solutions, such as remote-hands services, to perform maintenance and installations.

What is the long-term impact of COVID-19 on the data center industry?

The pandemic solidified the data center’s role as a critical utility and is expected to have a lasting impact. It has driven continued growth in cloud adoption, increased focus on cybersecurity, and spurred innovations in remote management and automated operations.

About the Author

Louis Chompff - Founder, AnD Cable Products, Rack and Cable ManagementLouis Chompff, Founder & Managing Director, AnD Cable Products
Louis established AnD Cable Products – Intelligently Designed Cable Management in 1989. Prior to this he enjoyed a 20+ year career with a leading global telecommunications company in a variety of senior data management positions. Louis is an enthusiastic inventor who designed, patented and brought to market his innovative Zero U cable management racks and Unitag cabel labels, both of which have become industry-leading network cable management products. AnD Cable Products only offer products that are intelligently designed, increase efficiency, are durable and reliable, re-usable, easy to use or reduce equipment costs. He is the principal author of the Cable Management Blog, where you can find network cable management ideas, server rack cabling techniques and space saving tips, data center trends, latest innovations and more.
Visit https://andcable.com or shop online https://andcable.com/shop/

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Using Data Center IoT to Automate and Improve Operational Efficiency

Using IoT Improve Data Center Operational Efficiency - Cable Management Blog

In order to meet demand, data centers are facing the need for physical expansion of their capabilities, such as the addition of new server racks, greater capacity HVAC systems and more. The problem is that those needing to making physical changes cannot do so remotely. Fortunately, there is a solution, which combines traditional data center infrastructure management (DCIM) with the application of the Internet of Things (IoT). Once implemented, data center IoT can help minimize the need for on site interventions, reduce costs and enable better data collection.

Key Points

–IoT for Automation: Combining traditional data center infrastructure management (DCIM) with IoT automates operations, which is crucial for meeting increased demand, especially with the rise of remote work.

–Cost Savings and Efficiency: Implementing IoT can lead to cost savings in three main areas: monitoring air flow, HVAC, and space; improving resiliency systems like uninterruptible power supplies (UPS); and reducing the need for on-site staff through remote monitoring.

–Data-Driven Insights: IoT devices are more cost-effective and easier to deploy than wired monitors. They can collect vast amounts of data from numerous locations, which provides data-driven insights for both facilities management and IT teams, helping to predict maintenance needs and support “self-healing” infrastructure.

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Using IoT Improve Data Center Operational Efficiency - Cable Management Blog

The Case for Data Center Automation Grows Stronger

Data centers face a number of unique challenges at the moment. Those that were operating at 75-80% capacity prior to COVID-19 have suddenly found themselves operating at 95% thanks to widespread work from home requirements driving a jump in demand. Not only do data centers need to meet current demand levels, with continuing uncertainty around when things will ‘get back to normal,’ the need to consistently deliver over an extended period of time.

In order to physically expand however, Technicians need to be on site, installing new server racks, horizontal cable management racks, additional cabling, and maximizing data center floor space. And they have to do all this while maintaining social distancing, wearing masks, and protecting the health of every essential worker who needs to be on site.

Enter DCIM and the Internet of Things (IoT). IoT is the first real application of using operational technology towards data center automation. The idea is to implement monitoring and repair solutions with minimal human intervention after the initial installation. What does this look like?

Using IoT to Drive Automation

The Internet of Things is in the driver’s seat when it comes to changes in DCIM. IoT Devices are cheaper to create and install. Wired monitors are more difficult to deploy, generally cost more, and lack the efficiency of wireless monitoring devices. To your bottom line, data center IoT devices can collect more data from numerous locations and end points for less cost.

Also, since they are wireless, IoT devices can be monitored from anywhere. But that’s not all. Even pre-COVID there was a growting trend towards data center automation, remote access and management. More data means better predictive analytics when it comes to future maintenance needs and even setups for self-healing infrastructure.

It’s critical that as much data as possible is gathered, collected, and controlled correctly, and those tasks are perfectly suited for IoT solutions. The more data center automation that is already in use, the less it will cost to upgrade to a more robust monitoring system.

This is where the maturity of the DCIM comes in: the more up to date the DCIM, the easier it is to keep current. But it’s not just about the IoT and devices. You still need skilled people at the heart of it – automation doesn’t catch everything. But that being said, there are at least three areas where implementation of data center IoT will save you money.

Potential Cost Savings

Where will cost savings come in to play? There are essentially three areas:

  • The monitoring of air flow, HVAC, and utilization of space – More on this in a moment.
  • Resiliency systems, like UPS systems – Individual batteries can fail or require too much electricity to maintain a charge and degrade system performance on backup power.
  • The human element – While you need skilled people to deploy and analyze data, the disruption of HVAC equilibrium and additional space needs can be offset by remote monitoring.

Some changes are so subtle, they won’t be caught by human monitoring anyway, particularly battery performance and other issues. Without integrating a data center IoT you might not even know there is a problem unless you are specifically looking for it.

The Effect of the Physical Layer on IoT

Is system management new? No. But there are new ways to manage passive assets like HVAC that make data centers more efficient and profitable. But in addition, there are two camps of thought about the data center, and the IoT can help bridge that gap.

The data center itself often falls under facilities management. That team is concerned with physical security, power usage, fire suppression and more. The IT department, on the other hand, wants the data center to deliver data and services, and do it quickly. The facilities side may not be monitoring data performance, and the IT side may not be considering power management at all.

This is where the IoT shines. Remote systems monitoring allows facilities management to see the impact changes they make may have on overall performance, and the IT department can see the limitations of the physical layer, and make data driven decisions about usage and proposed changes.

Components of a Good Physical Layer Monitoring System

Many DCIM systems are designed by the IT side of the data center and lack the robust physical layer monitoring that is necessary in a modern data center. What makes a good physical layer monitoring system? There are several factors involved.

  • 100% Wireless – A wireless system that can monitor hundreds of sensors simultaneously will work for even large data center environments
  • Real-time Monitoring and Event Storage – Real-time, user set alarms and alerts and event storage on the cloud for later analysis
  • Low-Maintenance IoT Devices – Small, maintenance-free devices with long battery life
  • 3-D Visualizations – That allow effective monitoring with no infrastructure changes
  • Energy-Reducing System – Allowing data centers to save more than 20% on power usage

A good system will have custom data center IoT devices and sensing probes available for specific use, and a cloud server where data can be easily accessed, analyzed, and managed.

Want to compliment your current DCIM or looking to upgrade or install a new one? Contact us about the A150 System, which includes all of the components and cloud services like those mentioned above. We’d love to talk about how we can help you make your data center more profitable through this innovative data center automation technology.

Physical Layer Environment Network Security Monitoring and Control

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Full visibility, network security and control of your physical layer environment. Monitor your entire hybrid cloud and IT infrastructure from a cloud-based, integrated dashboard:

  • Introducing the A150 System
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FAQs

How does IoT improve data center efficiency?

By using wireless IoT sensors, data centers can collect real-time data on air flow, HVAC, and power usage. This data allows for predictive maintenance, automated adjustments, and optimized energy consumption, which reduces operational costs and improves overall efficiency.

What are the main cost savings associated with data center IoT?

-Operational costs: Automated monitoring of air flow, HVAC, and space reduces energy waste.

-Resiliency: Real-time monitoring of systems like UPS helps prevent failures and costly downtime.

-Human resources: Remote monitoring capabilities reduce the need for on-site technicians and allow for more efficient allocation of staff.

How does IoT help with data center management?

IoT bridges the gap between facilities management and the IT department by providing both teams with data-driven insights into the physical infrastructure. This unified view helps them collaborate to identify potential issues and optimize operations.

What are some of the challenges in implementing IoT in a data center?

-Interoperability: Ensuring different devices and systems can communicate with each other.

-Data Deluge: Managing and analyzing the vast amount of data generated by thousands of sensors.

-Security: Protecting a larger network of devices from cyberattacks.

-Scalability: Handling the growing number of connected devices and associated costs.

What is the future of IoT in the data center industry?

-Edge computing: Processing data closer to the source to reduce latency.

-AI Integration: Using AI to analyze IoT data for smarter automation and decision-making.

-5G connectivity: Providing the high-speed, low-latency network needed for real-time applications.

About the Author

Louis Chompff - Founder, AnD Cable Products, Rack and Cable ManagementLouis Chompff – Founder & Managing Director, AnD Cable Products
Louis established AnD Cable Products – Intelligently Designed Cable Management in 1989. Prior to this he enjoyed a 20+ year career with a leading global telecommunications company in a variety of senior data management positions. Louis is an enthusiastic inventor who designed, patented and brought to market his innovative Zero U cable management racks and Unitag cable labels, both of which have become industry-leading network cable management products. AnD Cable Products only offer products that are intelligently designed, increase efficiency, are durable and reliable, re-usable, easy to use or reduce equipment costs. He is the principal author of the Cable Management Blog, where you can find network cable management ideas, server rack cabling techniques and rack space saving tips, data center trends, latest innovations and more.
Visit https://andcable.com or shop online at https://andcable.com/shop/